This past month, Kaltura’s Targeted TV, together with our integration to 3SS’ 3READY solution, had the honor of winning the award for NAB’s Product of the Year 2019 in the category of AI and Machine Learning. We wanted to give you a quick glimpse into this new product, the technological advancements it offers, and how it can help you maximize your revenue and content possibilities through data-driven, targeted, and personalized TV experiences.
In early 2018, following market research aimed at identifying the top Cloud TV challenges, Kaltura invented a new solution – Targeted TV. This solution takes the abundance of data that Kaltura acquires from our API calls and other sources to create smart user segments utilizing AI and machine learning, and then allows the operator to create targeted business offers, and targeted content UX, and advertising, for these user segments. This allows the operator to continuously improve their business metrics for acquisition, retention, consumption, and monetization.
Kaltura Targeted TV is already adopted by tier-1 customers and is continuously evolving to include more tools for marketers to effectively reach out to their users.
As part of our Targeted TV evolution, 3SS 3READY is now pre-integrated with Kaltura Targeted TV, allowing Kaltura and 3SS to mutually offer a best of breed cloud TV solution with a flexible UI that supports targeted experiences for content, and commerce.
Targeted TV can create multi-dimensional segment associations. Such segments include user content interests, potential high-risk churners, likelihood to purchase certain packages, FCV, and more. Targeted TV uses these segments as well as an agile commerce and content engine alongside 3SS’ ability to dynamically tailor the user experience on all client platforms including STBs, smart-TVs, mobile, web, and game consoles. Using the Targeted TV flexible layout and UI, together with in-app promotion support, enables the operator to offer the right content, promotions and business offering to the right audience.
Additional advantages the joint solution offers:
Want to learn how Kaltura can help your Cloud TV to the next level with Targeted TV?Click here to contact us