Video Recommendations Do’s and Dont’s – Taboola Webinar (Video)
July 30, 2013
“People used to say content is king and that the main focus should be on creating the best content and if you do that everything is going to fall into place. We think thats actually a mistake….Does it even matter if you don’t have an audience? Does it even matter if you have the best subtitles, the best SEO efforts, the best Facebook page if no one is watching your videos?” In case you missed it, this is a quote from Taboola founder and CEO, Adam Singold, from our collaborative webinar from a couple weeks ago titled: “The Content Recommendation Revolution-Getting More from Video.” Adam’s point is that content is king but only if you have a kingdom (i.e. audience).
But how do you build that kingdom? The answer currently lies in content recommendations. Content recommendation distributors such as Taboola help build your audience and monetize your content by having your content matched to the right viewers on top sites such as BBC, TMZ, and ESPN. This webinar breaks down the evolution of content discovery and promoted content, the best ways to build your audience, and the best practices for content discovery and monetization.
You can check out the full webinar for free on our website. In the meantime, enjoy this clip that demonstrates the do’s and dont’s of video recommendations.
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