Video has become one of the most powerful tools in an HR department’s toolkit. When I asked delegates at this year’s HR Strategy Forum—which brought together HR Directors, Heads of HR and other senior HR executives—over 90% indicated they were already using video in some capacity within their organisations.
I was at the HR Strategy Forum to deliver a talk on using video for HR efforts. Over the course of the day, though, I may have learned just as much as I shared.
How HR Departments Are Using Video
One major theme that emerged was that the most common area for video in the enterprise is Learning & Development. It’s natural, since video has long been appreciated as a highly transformative technology within the education sector. As many research reports have shown, video is effective as our brains are evolutionary wired to respond to the combination of audio, image and sound in combination making video the ideal medium for learning. HR departments have been using video training modules for some time.
However, a lot of more innovative use cases of video for HR are emerging to join video training these days. Where many HR executives are looking for innovation is in the interviewing process. One global company presented their recent experience in using video technology for remote hiring. Faced with the challenge of trying to process over 20000 applications for 500 engineer roles in India, this company turned to modern video technology. Candidates were asked to send in short video presentations of themselves, which proved to be a unique way to bringing someone’s resume to life. With the application videos, internal recruiters had an immediate idea of someone’s personality and body language. Interviews were held using asynchronous interactive video software where applicants had a specific amount of time to answer pre-set interview questions. Regional accents often pose a challenge with phone-based interviews, but adding the visual video element improved understanding considerably. For this company, the outcome from using video interviewing technology by far outperformed their previous approach in holding local assessment centres. They are now in the process of rolling it out across their global locations.
The missing component in this plan is organization. As the system scales, a corporate video platform would enhance the benefits of video based recruiting even further. HR executives would have a unified place for storing and managing interview videos. A range of social collaboration tools would allow employees to directly comment on and share videos. The hiring process recruiters could use this functionality to comment on candidates and share only the most promising ones with hiring managers, creating a streamlined process. When you are looking to see if candidates mention certain phrases, in-video search is key. A modern video software will have “captioning” functionality, where a video is transcribed into text that can be searched against. Not only does it help in the case of filtering out candidates, it turns your videos into highly usable data assets.
More Ways to Use Video for HR
There are many other uses for video for HR departments. On-boarding is a good example. We see many of our clients use our platform to create standardised playlists of HR videos that explain everything from the main company policies to finding your way around the various systems. Usually not the type of content that excites most of us, but we often see our clients turn out some highly entertaining and interactive productions! And of course, it saves busy HR professionals lots of time by not having to give the same speech over and over.
When you enable social features on your corporate video platform, knowledge sharing and collaboration can really come to full fruition. Easy to use video capture tools allow employees to create and publish their own content: give your “superstars” the opportunity to share their best practices with their colleagues! Social tools like sharing and liking make it easy to organise company-wide competitions and really foster team-building across geographically dispersed teams. In a time where employee engagement is top of mind for most HR leaders, giving employees a voice via video is the way forward.
Part of better engagement is creating a more personal connection to the C-level. Modern webcasting technology gives you an opportunity to make your corporate leaders appear more relatable, be it town hall meetings or company-wide announcements. Set up on a unified platform, you can seamlessly convert your live casts into videos on demand that your employees can watch in their respective time zones across global offices.
Video gives you a great opportunity to foster the digitalisation of the workplace. Your corporate video portal can be your centralised digital asset management platform, where you can store and manage all your video, audio and file content. In Kaltura’s case, our platform is built on the largest open API infrastructure in the industry, so that you can integrate your video platform easily with all HR systems.
Video is really everywhere these days. With modern video technology every company is becoming a media company! I was impressed by the many initiatives that the delegates were already working on. There’s clearly a growing demand for high-performing yet flexible video solutions for HR teams around the world.
Learn more about video training in this video “Better Training with Video” featuring Century21.