Seeing is believing: the persuasive power of video

It seems organizations everywhere are now in some process of adopting a video strategy. From inspiring an office place to converting leads, video has become a proven tool for business everywhere. A panel from Kaltura Connect provided four excellent uses of video across education, enterprise, and media organizations using video to power their content marketing.

Russ Zack, our VP EMEA, outlines some excellent questions CMOs and technology adopters want to have answered when they bring video onboard. “Also, are viewers sharing it? And using which social media platforms? What should be the ideal length of the video? We can help CMOs devise an implementation strategy, execute it at scale, and develop a growth strategy based on viewers’ interactions with the video content.” Without these components in a video platform, administrators aren’t able to tailor the experience for the user and maximize the potential of their video strategy.
Read the complete article in The Telegraph and be sure to share and comment with your opinions.

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