Reaching Your Millennial Workforce with Video

how to reach millenials with video

The business landscape is undergoing a dramatic change with the entry of millennials into the workforce. A commonly asked question by corporations today is – what is the best way to communicate with this new generation of digital-savvy workers?

reaching millennials with video at Learning Technologies Asia.
Jeff presents on reaching millennials with video at Learning Technologies Asia.

The answer lies in video, an indispensable tool for modern businesses by virtue of its richness, its interactivity, and for the fact that video is the defining medium of our age. It’s the way people are increasingly interacting in their professional as well as their personal lives. At the Learning Technologies Asia 2017 event in Singapore, a significant majority of the audience confirmed that their incoming workforce was increasingly looking to video solutions (and public ones such as YouTube if necessary) for solutions to problems they were facing. It is hardly surprising that one billion hours of YouTube content are consumed by the global population every day.
It is safe to say that employees already use video in their daily lives, and corporations can promote optimal performance from their employees by providing the right video content to aid them in their work. But while some of this video content can be licensed from sources (video training for productivity tools can now be purchased from a number of sources), 80% of what corporations will need in employee development is likely to be proprietary to their company. This means that companies need a set of tools to produce their own videos, and a platform to share these videos, easily, securely, and in a way that is accessible by every one of their employees.
It’s important to notice that today many people are using quite advanced video tools in their everyday lives, enabling them to not just consume, but also create content. These are tools that they have in school and in their personal lives; they’re going to increasingly expect to be able to have them in the workplace as well. Here are some competencies that corporations would do well to ensure are incorporated in their video management platforms.

1. Centrally managed, deployed anywhere

A central video repository gives corporations the best value. This allows the same videos to be easily viewed across the many departments/branches of an organisation where relevant.

2. Easy creation of content

Instead of paying massive amounts of money for professionally produced videos, a set of user-friendly video creation tools allow employees to create customised content using relevant information from existing videos in the central repository.

3. Interactivity and data collation

The best kind of videos are those that create a two way experience by embedding interactive features or quizzes. This is an excellent method of assessing the effectiveness of a video in engaging its audience and imparting knowledge. Today, many companies are using data procured through these interactive features to create predictive data for process improvement.
These are a few, but critical, factors to consider when putting together a strategy to implement and deploy video content within an organisation.

Looking for more information on how businesses today use video? Check out the webinar “How Businesses Used Video in 2017 and What’s Next.”

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