Virtual events are all about connecting with your audience, raising brand awareness, … and collecting data. Data collection has never been as easy as it is today, with virtual event platforms and analytics software pulling information from the attendees’ actions during your event. But sometimes, if you want to know something, the best thing to do is to simply ask. Post virtual event survey questions for attendees always make for a sensible follow-up. In this article, we discuss post-event surveys, what to ask and how to run them.
- What survey questions to ask in a post-virtual event survey?
- Tips to keep in mind when creating a post-event survey
- How to ask for feedback from attendees in a post-event survey?
- Final thoughts
What survey questions to ask in a post-virtual event survey?
Let’s first look at the types of questions you can ask your participants:
Multiple choice questions: You give the participant the choice among several preset answers to your question. It’s easy to answer and you can quantify the results, but of course, you are limited to the answers you formulated.
Net Promotor Score: you ask the participant for a score or value to your question, usually from 1 to 10 (e.g., how would you rate this event on a scale from 1 to 10?). Participants who rated 8 to 10 are your promotors, while participants who rated 1 to 5 are your detractors. The percentage of promoters minus the percentage of detractors is your Net Promotor Score.
Yes/no questions: the classic binary question that is probably the easiest to answer and quantify.
Open-ended questions: This type of question is a bit more problematic as it requires more effort from the participant and it’s not quantifiable. It’s interesting to include a limited number of open-ended questions in your survey. It will provide valuable qualitative feedback. It can also be used in conjunction with the other types of questions: the “other:” option in multiple-choice questions, the “why:” following yes/no and NPS questions, followed by a few lines where the participant can jot down their answer.
Now we’ll list the 20 best post-virtual event survey questions for attendees that you are free to use integrally or partially in your upcoming survey. We’ll also specify the relevant type of question.
- How satisfied were you with our event, on a scale from 1 to 10? (NPS)
- How likely are you to tell a friend about our event? (NPS)
- How did you hear about our event? (MC)
- How can we improve our event, next year? (Open-ended)
- Did you find it easy to navigate the virtual event platform? (Yes/No)
- Did you experience any issues registering for or attending our event? (Yes/no)
- Which experiences during the event did you enjoy the most? (MC)
- Which features did you find most useful? (MC)
- What did you dislike about this event? (Open-ended)
- Why did you decide to attend our event? (MC)
- Were you satisfied with the quality of the content? (Yes/no)
- Were you satisfied with the opportunities for discussion and Q&A during sessions? (Yes/no)
- What topics would you like to see featured in our next event? (Open-ended)
- How would you rate our presenter, on a scale from 1 to 10? (NPS)
- How satisfied were you with the networking opportunities during our event? (NPS)
- How was your experience with our virtual sponsors? (MC/open-ended)
- Would you attend our event again in the future? (Yes/no)
- What was your main takeaway from the event? (Open-ended)
- How did this event impact your perception of our company? (Open-ended)
- Do you have any additional feedback regarding our event? (Open-ended)
Tips to keep in mind when creating a post-event survey
You are dependent on the goodwill of your participant to fill out your post-event survey, so it’s important to minimize any possible friction points. Here are a few tips to help you:
Keep it short and sweet
“I love answering hours’ worth of survey questions,” said no one ever. Keep your survey short. Participants shouldn’t have to invest more than a few minutes. Tell the participant upfront how much time the survey will likely take so they know what to expect. Using a survey platform, they’ll most probably have a meter or percentage feature showing the participant exactly how far into the survey he or she is, at all times.
Ask your most important questions first
Participants sometimes opt out of the survey mid-way. That’s why it’s important to ask your most important questions first. Again, if you use a survey platform, each answer is recorded before moving on to the next one. So, if a participant drops out, you might still have answers to your most pertinent questions.
Put your NPS questions towards the top of your survey
According to SurveyMonkey, your Net Promoter Score might actually worsen the later in your survey you ask the question, so make your NPS question your first one.
Don’t ask too many open-ended questions
One way to keep your survey short and sweet and prevent dropouts is to avoid asking too many open-ended questions. They take too much time and effort to answer. They are also harder to process into your post virtual event report.
How to ask for feedback from attendees in a post-event survey?
You can remind your audience to fill out the survey through push notifications during the event. Another option is to invoke your social channels. Most event organizers will send a post-event “thank you” email with a request to fill out the survey.
If you think your audience might need a little incentive, you could add a gamification element, like awarding points, entering a raffle, or getting a small gift (gift card, discount, …) for completing the post virtual event survey.
Feedback is always good. Even negative feedback will help you understand how your event was received and how you could improve your participants’ experience for future events. And people love to share their opinion! Sharing their opinion about your event will make them feel valued and heard. With post virtual event survey questions for attendees, you can hit both birds with a single stone.