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Millennials and Video
Since Johannes Gutenberg created the printing press in 1440, text has been the preferred and most cost effective delivery method to share content from one person to another since the eve of man.
Today? The preferred method of communication and taking in content by the planet’s latest generation, the Millennials, is in fact, video.
Few interesting facts:
- 7 out of 10 millennials are likely to watch a company video when shopping online
- 76% of millennials follow brands on YouTube
- 60% of millennials prefer to watch a company video over reading a company newsletter
- 80% of of millennials consider video content when researching a purchase decision
For those of you that have any question about the role video is about to play in the future of this planet, need to reconsider.
You can run, but you can’t hide. Video is coming.
Sources:
Hunter Qualitative Research and KnoWhy Research
Animoto Online and Social Video Marketing Study