This series of posts is geared to provide insight into our strategy, and will touch on one of the six basic approaches to remaking market boundaries
Look Across Alternative Industries – Video has Limitless Potential
Video is the most powerful medium to tell a story, but technology has until recently relegated it to a handful of industries controlled by relatively few. Now that the means of video production are accessible to nearly anyone, in the short form of a million Vines to the Red Bull live coverage of Felix Baumgartner as he jumped from the stratosphere, we are no longer captives of technological limitation and video can be used across the internet of things to tell the most impactful stories by anyone with imagination and skill.
But perhaps the most clear form of value innovation for video is as an alternative and more effective means of information and entertainment which digital technology now make possible. History supports this trajectory. Newspapers gave way to television as the primary source of information in the 1960s, and now a video empowered internet is trending to become bigger than television as a sources of news. And this says nothing of the growth in digital video entertainment.
So when we look across alternative industries we find a host of opportunities where video can do better what text and images have done till now. This is the fundamental reason why video has grown, and will continue to grow beyond the over 6 billion hours of video watched each month on YouTube to be 90% of the internet’s traffic, exploding bandwidth a hundredfold. Video is high bandwidth for a reason. It packs a huge amount of data, and our brains are uniquely wired to process it.
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.