On 20 July 2019 the world celebrated the 50th anniversary of the first Moon landing. Thousands celebrated around the globe and NASA marked the anniversary by streaming footage of the launch online, giving new generations a chance to see the historic moment that was watched by half a billion people 50 years ago.
The Moon landing marked the culmination of America’s Cold War human spaceflight program and positioned America as a global leader in science and technology. Apollo 11, the mission Armstrong and Aldrin flew with colleague Michael Collins, represented the U.S. accomplishing a seemingly impossible goal on a seemingly impossible timeline.
50 years after that giant leap for mankind, the world remembered the historic mission. Hundreds of millions have watched celebratory events and shows online and on TV around the world.
One such initiative was launched by Galileo – a German science show by German television broadcaster Pro7 (ProSieben).
Interactive Video That Puts You on the Moon
Pro7 launched an online interactive project in conjunction with the Moon landing. The project went live on desktop, mobiles and also TV’s and set-top boxes, simultaneously with their daily TV show Galileo. It was announced on a TV special on 21 July.
With the interactive video called “Can You Survive Moon – You Are an Astronaut”, Galileo sent its viewers into space and let them choose their own destiny, along with the destiny of the whole mission!
Through the video, viewers were presented with 8 situations – each leading to a different ending. In each scenario, the viewer had to decide live via app or remote control via HBBTV, how they would behave in place of Neil Armstrong. Did they have what it takes to survive the mission and land safely on the moon?
The campaign was extremely successful and engaging, with over 58,383 Plays to date (80.6% from mobile, 10.7% from desktop, 8.6% from tablet).
Building an Interactive Video
This was just one of several successful interactive projects that Pro7 has launched leveraging the Kaltura Interactive Video Paths – a technology allowing users to create, embed and share immersive and personalised video content.
Kaltura’s suite of interactive video tools – integrated into the Kaltura platform through the acquisition of RAPT Media by Kaltura – enabled Pro7 to add choice-based learning paths to their videos, inviting their audience to play an active role by choosing their preferred actions and paths. Interactivity is proven to deepen engagement, enhance learning, and accelerate behaviour change. With tools like Kaltura Interactive Video Paths, users like Pro7 can customise their content to create a more personalised, relevant user experience for their viewers.
Other Great Interactive Videos from Pro7
For more examples of engaging interactive content Pro7 created, check out: