The Kaltura European Executive Forum: The Philips Innovation Brand
March 5, 2014
On Feb, 12th we hosted our first European Kaltura Executive Forum at the prestigious BAFTA venue in London. Customers, prospects and partners attended in response to the success of Connect in New York and the subsequent request for local peer to peer networking events.
As the first of many to follow in different cities and countries, the evening made the audience the core focus. After a brief welcome and introduction by Russ Zack, VP & GM Europe and Michal Tsur, CMO, President and Co-founder, Paul Osgood from Philips took the floor.
Paul is the Internal Communications Manager for Philips headquartered in Amsterdam. From his first word he captivated everyone with his exuberance as he took us through short films created by employees and agencies demonstrating how video has taken internal social collaboration to the next level. Most compelling were the video stories that employees shared with fellow colleagues spread across the globe and how Philips has made a difference to their lives and those of family and friends.
Everyone in the room had myriad questions which stimulated a distinct rethink about how the first audience for any communication is the personnel. The remit was simple apparently, based on one single question:
Tell us how Philips delivers innovation that matters to you.
Within a few short weeks people had jumped on board and were posting their short films. No storyboards, no scripts. Yet here we saw firsthand how passionate and creative staff were with no formal video production skills. Interaction was encouraged and engagement measured through views, likes and comments. By sharing their stories the company celebrated a wave of digital camaraderie never achieved through other means of communication.
The buzz continued as Philips relaunched it’s brand purely to the global employees outside of office buildings with countdowns reminiscent of any New Years Eve midnight strike. This time they used an agency to create a brand video mixing many of the exciting videos created by their employees (watch: Philips Innovation and You Brand Video) and launching with an dazzling video presentation on the facade of their office buildings generating a new interactive viewing experience for employees out on the streets to enjoy. The fact that passers by and the rest of the world were welcome to join in the fun without any invitation once again showed how committed Philips is to making every individual a part of the collective, removing international and physical barriers to personnel interaction and integration. Everyone outside of the Philips collective was quite frankly secondary to this huge rebranding campaign.
They seemed to have cracked the secret code of innovative communication and engagement using video. There was no doubt that it was working – the results spoke for themselves and continue to do so.
At this point in the evening there was a definite buzz of excitement as we all had lightbulb moments (yes I know Philips makes lightbulbs so pardon the pun). Further, I had the feeling that everyone in the room was actually understanding what the Philips global team already understands: how video adds value as a social business collaboration tool.
It seemed that this new compelling insight was creating a new kind of warmth and light and what does one need when inspired and the imagination is peaked? Cocktails and canapes of course. In the relaxed and cosy surroundings of the venue, attendees mingled with Kalturians and each other, sharing their own stories and networking.
Paul continued to be bombarded with questions on into the late hours and his enthusiasm and wonderment at how Philips now collaborates was very contagious. From seeing the original internal communications task at hand as a major challenge he considers himself to be a complete digital convert, embracing video. As people started to head home and said their good-byes, they left stating that they could see the true internal business need to embrace and connect within their own organisations. Only now they left with lots of new ideas and connections to reach out to and collaborate with.
Kaltura video case study here: https://corp.kaltura.com/content/inspiring-creativity-philips
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.