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How to Use Video Throughout the HR Lifecycle: Retention

video in employee lifecycle retention

Once you’ve invested in your employees, the last thing you want is for them to walk away. Retention is a major concern for HR departments. Video can help with retention, too!

Keeping your best people is a matter of recognizing them and making them feel valued. Employees want to feel like they’re part of a team with a mission, and that their contributions matter. Engaged employees are happier employees.

Tips for Using Video for Retention

  • Use video to make your executive communications feel more personal. Whether it’s replacing company all hands calls with video webcasts or adding video messages to emails, getting a face attached to the name helps executives make a more authentic connection. (Also, video analytics make it possible to see who’s actually watching and engaging with messaging, so you can tell if they’re being ignored.)
  • Stop making employees join town halls in the middle of the night. Video on demand is a great way to ensure global teams can watch company events at a reasonable time of day in their timezone.
  • Build a corporate culture through video. It’s a great way for people to celebrate their team’s accomplishments, show off a passion project, and put faces to names. Try running a contest for teams to share what they like best about working for the company or how their job impacts the world.
  • Build a video portal where employees can easily exchange tips and tricks, get the latest updates from corporate leadership, and explore new topics that interest them.
  • Encourage them to like and share videos within the portal. Everything can be within your company branding, with total transparency into who posts what and total control over who can view which videos.

Next week: Separation.

Want to know more about how to use video throughout the employee lifecycle?

Download the whitepaper "Streamlining HR with Video."

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