Today’s employees are different. As more of the workforce is made up of Millennials and Gen Z starts moving in, we’re looking at employees who are digital natives. They’re highly visual, they don’t like text, and they prize connection and collaboration. They bounce between multiple screens and they turn to YouTube as a search engine to find information, learn new skills, and follow influencers. They simply love video.
But they do follow the exact same lifecycle within the organization as previous generations-attraction,recruiting, onboarding, enablement, development, retention, separation. The messages today’s HR departments need to send are the same as they always were, but the challenges are higher and more important than ever. HR must adjust the medium to the change or the cycle will be broken.
It’s time to try video. Let’s talk to employees in their own language. It’s time to leverage that video obsession to find more engaged employees…with less stress for you.
Over the next couple weeks, take a journey through the employee lifecycle and find out how to use video better at every stage.
You need to get the attention, not just of candidates in general, but the right candidates. That means your company needs to stand out from your competitors. Video provides the perfect medium to showcase your company culture.
Next week: Recruiting.
Want to know more about how to use video throughout the employee lifecycle?
Download the whitepaper "Streamlining HR with Video."