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How to Make Great Video: Why Great Audio is Important

Video production tips

Part of an on-going series about how to make great videos, without needing specialized tools. Read more here.
In our previous installments, we’ve talked a lot about how to make your video look great. But how do you make sure it sounds great, too? And why worry about it – why is good audio important?
The first thing to realize is actually a little counter-intuitive: despite video being such a visual medium, and despite vision being arguably our primary sense, good audio is actually more important than good visuals.

Why is Good Audio Important?

Why is good audio important to making good video?It’s exactly because humans are so wired for visual processing that having high quality audio is so important. If you’ve got bad visuals, your video will be distracting, but most of your viewers will still be able to process and figure out what the key messages are. But if you’ve got lousy audio, you’re going to lose them. It’s much harder to parse low quality audio. At best, your viewers will have to strain to hear and will be annoyed; at worst, they won’t understand at all and will just abandon the video altogether. After all your efforts to make sure your video looks great, the last thing you need is to drive people away with poor audio!
There are a lot of things that can cause audio problems:

  • Picking up background chatter and noises
  • Equipment sounds (fans, hums, buzzing, air conditioners, etc.)
  • Wind noise
  • Being too far from the microphone
  • Being too close to the microphone
  • Having a really terrible microphone
  • Echoing rooms
  • Feedback
  • Badly synched audio

In the next couple posts, we’ll talk about how you can avoid many of these pitfalls. From simple tricks like choosing the right audio background to some basic tools that might make your life easier, find out what you need to get great audio.

Like this post? Read from the beginning of the series.

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