Why You Need a Video Platform as Part of Your Learning Strategy

Video platform for educators

The use of video in education is rapidly increasing both in volume and in use cases. In our recently released “The State of Video in Education 2016” report, 93% of respondents said they believe that video has a positive impact on student satisfaction. In an increasingly digital landscape, how do education institutions stay relevant and competitive?
There are high expectations around making new and innovative technology available to students as well as more engaging experiences beyond the traditional classroom. Introducing rich media as part of the learning experience is no longer a luxury but a necessity. So how can education institutions meet this increasing demand?
A few weeks ago, we talked about why you need a video platform instead of just putting materials up on YouTube. Today, let’s explore what are the advantages of leveraging a video platform as part of your learning strategy within the LMS and without.
Incorporating a video platform as part of your learning strategy will enable you to integrate new tools while keeping a stable base. Ideally, your video platform should be seamlessly integrated directly into your LMS. Faculty and students alike can leverage integrated, easy-to-use video workflows such as video assignments and video feedback while admins can enjoy a robust, secure, access-controlled system.

Engagement Tools

With today’s constant stimulations and shorter attention span, keeping users engaged in the learning environment is a challenge. Introducing tools such as interactive video quizzing and allowing users to actively interact with the video while assessing their progress is a great way to keep your users engaged.


Captioning is another example of an increasing need. Captions help make content discoverable by enabling search for relevant videos or specific parts of the video. This is especially important as the volume of content created and made available is constantly increasing.  With automated captioning systems like Kaltura REACH,you can easily order captions for your videos from within your LMS to create an accessible experience.


Video use cases today extend outside of the classroom, such as for student retention or onboarding.
Video platforms can offer cross campus solutions to address your video needs across the board. When using a video platform, content is shared across different applications and easily re-used and accessed. Make sure to take advantage of this key capability so fewer efforts are duplicated and the entire campus has a more consistent look and feel.


Adding video tools as part of the learning experience is important but understanding how these tools are being used, in what areas, and how effective they are is crucial. Video platforms can offer extensive analytics to help you get key insights and improve your learning experience. These are key for taking your video strategy further, whether it’s ensuring accountability in staff training, evaluating the effectiveness of new video lectures, or even starting to experiment with predictive analytics. Kaltura was one of the first organizations to be Caliper certified and we are excited to see more of our partners join this important effort. Caliper promises to be a way to collect all of the student learning data in a standard way across multiple independent systems.
These examples are just a few of the more advanced tactics you can add to your video strategy with a robust platform. Incorporating a video platform as part of your learning experience will allow you to not only face today’s learning environment, but also help your institution become future proof.

See how the University of Wilmington used a video platform to encourage active learning.

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