We rung in the new year with our annual Hackathon!
Teams of determined coders from across Kaltura waged a fierce programming battle for the title.
In the end, the victory went to a team of Dana Farber, Ziv Hundert, Oren Melamed, and Omri Katz. Their project:
SMACK your content!
Social Media Audience Conversion by Kaltura
Smack creates a personalized movie trailer showcasing latest movies and TV watched by a user, all wrapped in a themed cool clip. Smacked content appears when OTT users enter the site, allowing them to share their clip directly to social media with a call to action, such as a link to a specific movie or TV show present in the clip! Once a social media friend clicks on the content, they are directed to the content’s landing page. Here, they can view the content immediately, up to a certain point, where they then find another call to action to subscribe/purchase in order to continue watching. This sort of incremental advertising turns current OTT users into social media ambassadors, introducing new potential targeted audiences to interesting content, hooking them with a sample of the content they were interested in, and then leading them to an easy purchase or registration process to close the loop.
We’re always looking for great programmers; check out our open positions.
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.