In this three-part series, we’ll be breaking down the details that all APAC leaders should know in order to plan a successful webcast from start to finish – and how Kaltura can help turn a technical nightmare into an employee branding success story.
First up… the purpose of a webcast, and when to use it.
For leaders running businesses in APAC, 2020 was a year when a whole lot of business practices changed (Microsoft CEO Satya Nadella hit the proverbial nail on the head when he claimed to have witnessed ‘two years worth of digital transformation in two months’ whilst hosting a April 2020 earnings call).
There have been positives and negatives to this transformation. Business leaders residing in traffic-heavy Jakarta and Bangkok will no doubt be enjoying their reductions in commute time, whereas workers in China and Japan will no doubt be counting the days until traditional business networking techniques (complete with regionally appropriate spirit of choice) can resume.
In the long term however, a fully remote approach to townhalls and other big live events looks set to become the interim weapon of choice for most organisations (though we welcome the days when a Bali off-site complete with beach cocktails becomes possible).
Read on for an introduction into how to get started (and how Kaltura can help) with your webcast below:
So you want to do a big live event for your company—the townhall, the all-hands, the major summit.
There’s just one problem: you’re stuck in your apartment and your country leads won’t be allowed to fly in anytime soon.
Or maybe it’s not quite so high profile as the annual company call. Maybe it’s “just” the department kick-off, the regional sales summit, or a product launch. Still, you need to reach a lot of people all at once. It’s the kind of thing you would have done in person. Or by conference call. But people expect video now, and you know it’s more effective when they can see faces anyway. It’s got to be a webcast.
You might be used to webcasts being a big production event, with dozens of people and tons of expensive equipment involved.
But now your speakers are trapped in their respective condo buildings, the tech team can’t go near them, and there isn’t a professional camera or microphone to be seen.
What are you going to do?
Don’t lose hope. You can still get an effective, engaging event out to your company. Webcasting from a home office environment can still capture your audience. Not only that, building an effective webcasting process under lock down will give you tools you’ll continue to use for years. Let’s see how.
What’s A Webcast Designed To Do?
Webcasts started off as big one-off events designed to reach a global audience.
Last year, a global webcast might have been a major production. All the speakers would have come in wearing their best. A production crew would have fussed over them. The lighting would have been just so. There would have been schedules and rehearsals and call sheets. An entire team might have been dedicated just to making sure that the live feed from the cameras streamed flawlessly.
But even before COVID restricted the size of large gatherings and made face masks mandatory, webcasts were already expanding to wider usage in APAC, where a combination of regional hubs (based out of Singapore) and large country offices (in Australia, Indonesia and Japan) make regular all-hands meetings an essential part of the meeting calendar.
An increasing comfort with video has made webcasting less of a fancy extra and more of an expected occurrence. Doing live broadcasts with just audio feels awkward and makes executives feel untrustworthy.
At the same time, technology has caught up so that pro-level cameras and mixing boards are not required to put together a respectable broadcast.
Teams are using webcasting now for smaller, more frequent events. Webcasts were already in the process of becoming another tool for managers to talk to their teams. The current situation is quickly accelerating that trend.
What Should I Use Webcasting For?
Some of the ways companies (and our current clients) are using webcasting include:
- CEO/President briefings
- Fireside chats
- Guest lectures
- Department updates
- Quarterly meetings
- Training sessions
- Sales kick-offs
- Product launches
- Crisis communications
- Strategy briefings
- Virtual events
Asia Pacific’s diverse and fragmented digital landscape makes harnessing the power of webcasts (on a regional and local level) crucial. Read a rundown of the technical details behind webcasting in our next article here.
Already primed to take your webcasting capabilities to the next level?