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Fighting Digital Piracy

Adrian Pennington on The Write Stuff cited an article in Broadcast recently that’s worth taking a look at. As illegal streaming continues to rise, he examines some of the measures that broadcasters are taking against digital piracy to protect their media investment.
He notes,

Brand protection service NetNames reckons that more than 23% of web bandwidth is used for digital piracy costing the global economy more than $75 billion per year. Analysts MUSO [in its Global Piracy Report] states that 58 billion visits to illicit websites were to stream pirated film and TV content last year, 28% of them using mobile devices. The EU’s Intellectual Property Office report that 19% of British 15-24 year olds illegally accessed content in 2015 (albeit 14% less than youth in Spain).

He then goes on to quote a number of experts about some of the measures that can be taken to protect intellectual property, including Kaltura’s own Arik Glaiser. While there is no one approach that will completely solve the problem of digital piracy, a combination of technologies can be used to slow the damage.
For example, Universal DRM helps ensure that streams to multiple devices cannot be easily hijacked.

“DRM makes sure that those watching content have relevant access rights,” says Gaisler, who adds that this is the approach taken by most pay TV broadcasters. “To overcome DRM it would need to be hacked in a deeper, sophisticated way.”

The full article contains insights from a number of experts on technologies to foil digital pirates; read the full article here.

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