As virtual is becoming the new default for events, raising concerns about whether or not it could actually work, event platforms must communicate their merit and possibilities to prospective sponsors. Here, we offer a 3-tier approach designed to reassure doubts and convey their added value that’ll help get any sponsor on board.
While instincts might instruct otherwise, pivoting companies must help employees acquire the skills and capabilities they need during such a move. Video is the ideal way to do it thanks to its inherent versatility and a host of features designed for engagement and interactivity.
As virtual events' full potential continues to unravel, they're more likely to become the new norm for events. But despite their many pluses, audience engagement continues to be a challenge for organizers. Interactive content may be just what they need, especially the kind created by participants before, during, or after the event.