Kaltura’s mission is to power any video experience, for any organization, no matter the size. Our product suite focuses on video collaboration and communication, including real-time communications such as customer meetings, town hall broadcasts, and virtual conferences, as well as creating and publishing engaging on-demand videos with Kaltura MediaSpace and built-in video tools.
In recent years, an increasing number of companies have been embracing a sustainability mindset, recognizing the value it can add to their long-term resilience. Incorporating sustainability into one’s core business strategy is becoming a necessity.
Kaltura’s remote collaboration products improve sustainability and are carbon-reducing themselves. Kaltura provides solutions that drive internal and external engagements, including recruitment & onboarding, learning and training, marketing events and conferences, and much more – all done remotely, thus reducing the need to travel or commute to the office.
Remote Collaboration Tools Reduce Carbon Emissions
Transportation and facilities management represent two of the largest energy consumers, making them the largest contributors to an enterprise’s carbon footprint. The GHG Protocol, used by 92% of Fortune 500 companies in 2016, provides a set of standards, guidance, and tools for organizations to measure their carbon emissions. This protocol teaches us that the carbon footprint from attending in-person events can be substantial.
Kaltura’s virtual meeting and collaboration tools reduce the need for face-to-face meetings, directly reducing the need for long-distance travel as well as routine local commutes.
Kaltura’s tools also foster productivity in remote workplaces. With fewer employees routinely in the office, facilities’ footprints are reduced, thanks to lower energy requirements for heating, cooling, and illumination. “At Kaltura, as more of our clients pivot towards virtual events and remote learning options for sustainability reasons among others, we believe it is our responsibility to ensure that our video solutions have a minimal environmental impact.” says Kaltura’s Liad Eshkar, EVP of Business Development.
The same is true for events such as in-person conferences that require attendees to travel. A recent case study found that conference attendance is responsible for 35% of the carbon footprint of researchers, whereas infrastructure-related emissions are shown to contribute 20% of the total impact. Office, internet, and computer use represent 21% of the caused global warming potential. Office food, beverages, printing, and the other inputs covered the remaining 5%. The study concluded that videoconferencing could indeed significantly reduce emissions by 44%.
A study of a virtual-reality online conference in the United States revealed that if it had taken place physically, the travel-induced footprint would have been 7,188 tons of CO2 compared to only 524 tons for electricity and heating.
Kaltura’s Products and Business Run on Sustainable Cloud Environments
Kaltura’s commitment to sustainability also extends to our technical operations.
Kaltura’s products and services operate on the AWS cloud, and benefit from Amazon’s commitment to sustainability. AWS is committed to energy efficiency, and 100% renewable energy by 2025. AWS cloud’s efficiency = Kaltura’s efficiency = your company’s efficiency.
Kaltura’s business operations utilize Microsoft Azure and Office365. Microsoft is also committed to sustainability and will be using 100% renewable energy sources by 2025. Azure’s efficiency = Kaltura’s efficiency = your company’s efficiency.
“Our Video Experience cloud solution was not only able to support lowering our clients’ carbon footprint during the pandemic but will continue to do so more efficiently moving forward,” added Eshkar.
Kaltura Continually Optimizes Products and Services for Energy Efficiency
Kaltura’s energy utilization is driven mainly by the computation and storage required to maintain video archives for Kaltura’s clients. We try to optimize this by evaluating new video formats and CODECS, to reduce computational and storage requirements associated with processing and maintaining the video archive. We also regularly evaluate the state of the consumer market and improve the transcoding technologies to maintain the minimum amount of video required to reach your audience. Our content lifecycle management tools automate retention policies that minimize the size of the video archive. In combination, these reduce Kaltura’s computational and storage footprints, and corresponding energy requirements.
Technology and design = Kaltura’s efficiency = your company’s efficiency
Finally, Kaltura is looking to move to LEED Gold certified buildings. LEED is a green building certification program that gives points to buildings based on their level of compliance with various aspects of sustainability, with Gold being its highest rating.