One of the hardest challenges for a business is trying to make a widespread change in employee behavior. The key? Video. Delivering information in a more engaging, easily absorbed format helps makes it more likely that the information will sink in. It spurs people to action far more effectively (and cost-effectively) than most other methods. By using video to accelerate change, companies are creating dramatic, measurable results.
Creating videos that change behavior requires considering every aspect of the video, from deciding on the right focus, to delivering the video in the most effective way, to monitoring the results.
Changing employee behavior is not easy. But people respond to the storytelling format and emotional appeal of video far more than to lists of rules or earnest pleas. Take advantage of our natural interest in story, sight, sound, and motion by using the medium that combines these all — that is, video — to reach employees where they are… and get them to where you want them to go.
Want to see an example? Read the case study “IMG_Play and Kaltura: Changing Employee Behavior with Video.”