Better Communications Through Video: Videos for Executives
November 29, 2018
We’ve been talking about better internal communications videos. Last time, we discussed corporate communications. Our next use case is specifically around executive communications. Now, using video for corporate communications is important for transparency and warmth. But for executives, it’s even more important. Video is a huge tool today for authentic leadership. Video for executives are a critical tool for building personal relationships with employees at scale.
We talked about how video can make announcements more compelling. It’s also a great way to keep teams up to date. It’s more relaxed and easier to create updates on the fly than sitting there typing out the month’s thoughts. Recording video is faster and feels more natural. Recording a quick video and sending it out in an email makes it easier to keep teams united. Here at Kaltura, our executive team regularly uses our Pitch tool for all kinds of updates—celebrating big deals, giving quarterly reports, pep talks, launching new products and partnerships, introducing new team members. It’s pretty nice to be able to see whether your team actually is watching the messages you send them, too!
Live Events for the Executive
Live events are not just the territory of the formal corporate communications team, either. It’s a great way for leaders of teams that are spread out across multiple offices to keep everyone on the same page. Webcasting these days is less and less something done once or twice a year. In larger companies, we’re seeing webcasts done once a month, even once a week.
And webcasting doesn’t just have to be big formal overviews. The live format can be used for more than just formal presentations. Leaders give fireside chats at conferences all the time, sharing their experience and industry know-how with outsiders. But webcasting makes it easy to do the same thing within the company. Most executives got to their positions through years of valuable experience. Sharing that knowledge with their employees is a great way to not only help employees understand their executive team better, but to also increase the overall knowledge and understanding of the employees themselves.
Another big trend we’re seeing a lot of is podcasts. It’s gotten to the point that Kaltura has actually introduced specific tools and workflows for creating video podcasts through our MediaSpace video portal. We’ve had clients creating internal podcasts about all kinds of things, from a finance executive who gives monthly updates on where the company stands financially to engineers keeping each other abreast of the latest developments in their fields to lifestyle passion projects around meditation and yoga. If you wanted to set up a podcast using MediaSpace, for example, you’d get everything you need to set up a video podcast:
Subscribe to channels
Continuous back to back playback and background playback
It makes it easy to start and consume playlists, only with video.
Be Open to Questions
One of the things that’s nice about doing video is it feels a little more natural to treat it like a conversation. Be sure to take advantage of that – include questions of your own in your video outreach. Whether people leave comments on posts on the intranet or reply to your emails, it’s a good way to get feedback from your team.
This will all work better, by the way, if you can stick to a schedule. It’s hard to commit, but once you get into the habit, it’s actually easier than doing things ad hoc. It keeps information from building up, so it’s never too overwhelming in any one video. It also gives your employees something they can rely on, and that’s a major foundation of trust and dependability.
If you’re worried about keeping up, don’t start with anything too ambitious. You can always scale up as you get into the habit. Better to start slow and then gradually increase the number of videos than promise a weekly post, keep up for three weeks, and then let it putter out.
The most important thing for executives, though, is to be real. It’s less critical for a communications department to let their personalities shine through (although it helps!) For leaders to lead, though, people need to feel like they understand and know them. This is a major opportunity to let people feel like they have a personal connection to their leadership. Don’t try to be too stiff and formal. Talk like you normally talk in real life, wear the clothes you ordinarily wear to the office, let them get an authentic impression of you and your leadership style.
It’s easier than you think – give video for executives a try!
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.