Better Communications Through Video: Employee-to-Employee Videos
December 6, 2018
Last in our series on better internal communications through video: employee-to-employee videos! We’ve covered video for executives and corporate communications. Now let’s talk about how employees can help each other through video.
Knowledge Sharing for the Win
The lowest hanging fruit for employee-to-employee videos is probably around knowledge sharing. Video makes for an amazing way for colleagues to help each other learn skills and spread know-how. It’s also an incredibly valuable way to retain institutional knowledge.
Here at Kaltura, we have an internal video portal we call Kino. On Kino, you can find onboarding documents, roadmap presentations, and case studies of how big deals have been closed. We have an entire series of sales trainings for each of our products. There are competitive analysis videos. We also have a ton of videos made for specific departments.
For example, when someone on the marketing team left, they first sat down with remaining team members and recorded detailed videos of how to set up different kinds of email campaigns in Marketo. I run our webinar program. I got tired of explaining to people how to set up a webinar in Zoom. So I recorded a demonstration. Now, I can just send the link to people instead of walking through the whole half-hour spiel for the twentieth time. We recently onboarded new sales folk in Europe – it involved multiple multi-hour sessions. We’ve got recordings of all of them, with the presentations attached, so as new team members join, they can easily get the same information.
Build That Team!
Another great use for video is team-building. We’ve had a number of clients use video as a way for employees to share their work and express their pride in their products and their teams. Especially in big, complicated organizations, there can be entire divisions who are almost completely unaware of each other. It’s also really easy to feel isolated—your work might deal with the creation of just one part of this widget, while teams in entirely different countries handle selling the widget, supporting the widget, maybe even manufacturing other parts of the same widget.
Video makes it easier for everyone to feel like they’re part of one team, working towards the same goal. Even when coworkers may never meet in person, putting faces and names to specific efforts helps them feel more connected. And seeing how products end up in the real world and what kind of effect those products can have can help drive a sense of purpose all the way back up the chain.
Where I Work
Another cool idea? A regular series of “where I work” videos. Getting different team members to record themselves in their own environment helps make people feel more connected. It also gives a lot more context to interactions, especially in cases where a manager and a direct report are not located on the same site. Just as having executives record themselves in their own environment makes it easier for employees to understand them, seeing their employees in their own environment can help managers understand and empathize with their reports better.
Day-in-the-life videos not only help build the relationships that would have, in previous generations, formed around the water cooler, it also can help remote teams convey their day-to-day challenges better.
If an organization wants to take things one step further, matching up mentorships across the company becomes easier using video. Video chats are a great way to get started, but sometimes time zones and schedules make things difficult. Recording short videos makes it possible to build personal relationships even asynchronously.
What Tools Do Employees Need?
If you want your employees to really fully exploit the potential of video, you’re going to need to give them the tools to do so. Now, we said earlier that you don’t need fancy cameras or studios, and that’s true. A camera or a webcam will easily cover most needs. If you really want to get fancy, get a couple cheap tripods and maybe a USB lav mic or two and make them available to the office.
But you do need to give them some basic capture software, especially if you want to include screen captures. You also need some very basic editing tools. Again, this doesn’t have to be much. Most videos employees share aren’t going to need fancy intros or music. But they are going to want to trim out embarrassing mistakes.
Building a Video-Sharing Environment
You also need an environment to share this video on. There’s a couple good options, which can be combined. An enterprise video portal, kind of like a private YouTube for just your organization, makes it much, much easier to manage all of this. You can set up security and permissions, track what people upload, monitor the analytics, put in some governance rules. All the video is centralized in one place, and it can be watched (by authorized viewers) from any device they want.
You can also embed it into your existing workflows. In Kaltura’s case, we can seamlessly add video to a ton of different platforms, from Sharepoint to IBM Enterprise Connections to WordPress. We haven’t officially launched this yet, but we’re also about to integrate Kaltura’s video platform into Microsoft Teams. So in hopefully just a couple weeks, you’re going to be able to create and share videos, set up video galleries, add all kinds of useful enrichment like captions and quizzes, and even watch company webcasts all from inside the Teams environment.
Building Skills to Match
It does help to teach your employees some basics of making good videos. Not just the technical elements. (Although we actually sent out our new MediaSpace instances with a couple of technical tips videos preinstalled if people need the help.) But it’s not a bad idea to remind people how to organize information so that other people can understand it.
Remember earlier when we were talking about thinking like a marketer? We talked about planning the goal of your video, and making sure you present the information in a way that your audience will understand and remember. Yeah, pass that lesson on.
Driving Video Adoption in Your Organization
We always get asked how to get things started. After all, if you roll out a program of creating videos, build a nice, branded environment, and send everybody a selfie stick, and then no one actually makes a video, it’s going to be pretty awkward. And expensive.
What we usually recommend doing is finding your champions. At every organization, there’s always going to be a handful of early adopters. Who’s got a thriving YouTube channel, or really loves the latest tech gizmo, or constantly has new and insightful posts on LinkedIn? Get your handful of passionate people on board first, and launch with a bunch of their videos. Encourage them to evangelize. Once other people see that your champions are thriving and getting results, they’ll be more willing to get on board.
Gamify Your Video Strategy!
And gamification can be your friend! A lot of organizations like to launch with a contest. You might ask people to submit a video about their proudest moment at the company, or why their department is the best. Ask them about what impact they see their work having on their colleagues or on the real world. Or have a pitch contest, for who can best explain why someone should buy your product. Or an explanation contest – who can give the clearest explanation of something complicated that your organization does? Offer prizes. Having a panel of judges is useful, but it’s even better if you can put things to a vote. Give points based on who can get the most likes or comments on their video. Encourage people to share their favorite videos.
It makes it more fun and more exciting, and gives everyone a stake. And sneaky you, you just got everyone in the company playing around with the new platform even if they weren’t brave enough to submit a video themselves.
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.