---
title: "Approaching Sales Enablement"
id: "12631"
type: "blog"
slug: "approaching-sales-enablement"
published_at: "2018-06-26T21:24:05+00:00"
modified_at: "2023-10-10T18:03:03+00:00"
url: "https://corp.kaltura.com/blog/approaching-sales-enablement/"
markdown_url: "https://corp.kaltura.com/blog/approaching-sales-enablement.md"
excerpt: "Sales enablement tools have a huge impact on how well your sales team performs. Sales teams need up-to-date training to stay on top of their products and market forces. They need accurate, compelling sales content that will help them convince..."
taxonomy_blog_tags:
  - "customer success"
  - "customer enablement"
  - "virtual sales"
taxonomy_blog_cat:
  - "Enterprise"
  - "Industry News"
taxonomy_blog_category:
  - "Communication and Collaboration"
---

[Back to Blog](https://corp.kaltura.com/blog/)
Sales enablement tools have a huge impact on how well your sales team performs. Sales teams need up-to-date training to stay on top of their products and market forces. They need accurate, compelling sales content that will help them convince their targets. And they need the tools to find, contact, and track prospects.

So today’s organizations are putting an increasing focus on finding the right sales enablement tools to better manage sales content, improve sales training, and increase the number and size of closed deals.

We loved how this Gartner survey assesses how organizations are approaching sales enablement today, and reviews some of the technologies that are available. Sales professionals can get insight into the market with this complimentary copy of the Gartner report “Survey Analysis: How to Use Sales Enablement to Complement Your CRM Capabilities.”

### [Get your copy](https://site.kaltura.com/Gartner_Sales_Report_LP.html?utm_source=Approaching_Sales_Enablement&utm_medium=blog&utm_campaign=WP_2018-03_Gartner_Report) .

### Topics

- [customer success](https://corp.kaltura.com/blog_tags/customer-success/)
- [customer enablement](https://corp.kaltura.com/blog_tags/customer-enablement/)
- [virtual sales](https://corp.kaltura.com/blog_tags/virtual-sales/)

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#### Rebecca Rozakis

With a background in engineering, finance, and nonprofit, Rebecca Rozakis has been focused on marketing for tech companies for more than a decade. Her passions include storytelling, strategy, creative design, and decorating really, really overly elaborate cakes.