---
title: "Announcing New Distribution Connector for Facebook"
id: "7042"
type: "blog"
slug: "announcing-new-distribution-connector-facebook"
published_at: "2015-03-25T19:48:29+00:00"
modified_at: "2019-11-04T10:28:58+00:00"
url: "https://corp.kaltura.com/blog/announcing-new-distribution-connector-facebook/"
markdown_url: "https://corp.kaltura.com/blog/announcing-new-distribution-connector-facebook.md"
excerpt: "The Kaltura Distribution Connector for Facebook will enable seamless video publishing to Facebook directly from the Kaltura platform. With over 3 billion video views on Facebook every day, this integration provides a simple workflow for brands, marketers, and content owners..."
taxonomy_blog_tags:
  - "Developers"
  - "Facebook"
  - "HTML5"
  - "social video"
  - "Video API"
taxonomy_blog_cat:
  - "Announcements"
  - "Developers"
  - "Enterprise"
  - "Technology"
taxonomy_blog_category:
  - "Communication and Collaboration"
  - "Media Services"
---

The Kaltura Distribution Connector for Facebook will enable seamless video publishing to Facebook directly from the Kaltura platform. With over [3 billion video views on Facebook every day](https://techcrunch.com/2015/01/28/facebook-now-has-3b-video-views-per-day/)
, this integration provides a simple workflow for brands, marketers, and content owners to reach and connect with their audience directly.  
 **Typical use cases**

- **Video Marketing:** Target real people based on their interests, behavior, age, gender and location. Increase the conversion rate with native Facebook Call-to-Action buttons embedded in the player.
- **Media & Entertainment:** Easily manage and control the distribution of video to drive traffic to your sites and increase exposure with the option to enable auto play on mobile.
- **Recruiting:** Start the conversation on Facebook and easily increase your network by engaging the right users, first.

**Facebook Connector Features**  
 **Easily manage** all your video content in one place and distribute it across Facebook Page and accounts. **Seamlessly sync** your video on Facebook with up-to-date metadata, distribution rules, permissions, and scheduling. With **live to social** users can create clips during live events and automatically sync the clips to Facebook with relevant call-to-action buttons driving traffic back to the live event. With all your videos **consolidated** in one place, you can now define centralized rules for updating videos and targeting rules to reach users on Facebook and beyond.  
   
 For detailed information on the Facebook Connector, read our [Datasheet](https://corp.kaltura.com/wp-content/uploads/2015/04/Kaltura-Platform-One-Pager-Facebook.web_.pdf)

### Topics

- [Developers](https://corp.kaltura.com/blog_tags/developers/)
- [Facebook](https://corp.kaltura.com/blog_tags/facebook/)
- [HTML5](https://corp.kaltura.com/blog_tags/html5/)
- [social video](https://corp.kaltura.com/blog_tags/social-video/)
- [Video API](https://corp.kaltura.com/blog_tags/video-api/)

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Thank you for your feedback!

#### Joe Fleischmann