Today I’m happy to announce that Kaltura’s interactive video quizzing functionality is generally available for all of our customers.
As video content continues to explode in popularity (and volume) across education, enterprises and many other organizations, we continue to hear requests for richer interactions and tighter integration of the video experience with instruction, polling, and assessment.
To help address this need, we’ve introduced in-video quizzing to support all our clients in their quest to improve the performance and engagement of their video assets.
While these features have wide application, across a wide variety of use cases, I’d like to share a few thoughts on some uses that we designed for, specifically around teaching + learning, as well as some uses we have seen developed by our partners who have helped us refine and test these new features. Self-check for understanding, and maintaining attention
Videos can be a powerful teaching tool; they can also lull learners into a false sense of accomplishment. There’s a very big difference between leaning back and watching a video, and engaging with it in a way that furthers understanding of the material. Even for diligent learners, given the number of distractions available with digital devices, it’s all too easy to simply press “Play” and not truly watch the video. So even if the video is not intended as an assessment, we recommend inserting non-graded questions into your videos to keep your viewers engaged, and allow them to do a periodic self-check of their own understanding of the content, just to make sure they were paying attention. Self-assessment
Beyond allowing your viewers to check their understanding, as a formative exercise to help them master the material, you can create assessments that are not part of the evaluation process, but which allow your learners to see for themselves where they stand in terms of their mastery of the material. What makes interactive video quiz questions so effective is that the viewer can rewind, watch the material again as often as they need, until they understand the correct answer. Gradebook integration and Branching/Selective Release
Of course, in-video quizzing is also designed to deliver scored assessments, and are a great way to measure student understanding of content that can only be delivered in as rich media. For those who are launching Kaltura videos from an LTI-compliant LMS, you can configure the in-video quiz to send a student’s score back to the LMS gradebook. (This functionality will be complete for our major LMS partners by end of Q2 2016.) This is not only a time-saver for you, but combined with the existing “selective release” features of some LMSs, enables you to customize a learner’s content based on their responses. For instance, learners who got below a certain score in an interactive video quiz would be given access to more remedial video content; whereas learners who got above a certain score could be given access to more advanced content. Polls
You can use our interactive video quiz function to create poll questions (simply un-graded questions which you look at to gather aggregate responses from your viewers). This can be used to help you plan your instruction, understand your learner demographic, and even do surveys among your viewers which can be used to show before-and-after trends. For instance, you could bookend an advertisement, polling your viewers prior to the clip and again afterward as to how likely they would be to purchase a product—all as an exercise on the effectiveness of the advertisement. Evaluating the effectiveness of content
As a special case of polling your audience, consider inserting questions into your videos which ask your learners their opinion of how effective the content is. Doing this in the video stream itself will get you a much more accurate and timely feedback on how and where you can improve your video content. User-generated quizzes for user-generated content
User-generated content is especially powerful in the learning context, as one of the most effective ways to make sure someone understands a concept is to have them teach it to someone else. Because our interactive video quiz authoring tools are a standard part of the Kaltura platform, they are available to all users, including learners who generate their own content. You can therefore ask the learners to create their own “lesson” complete with quizzes that they themselves create. If the learners can create an effective lesson complete with quizzes, there’s very good reason to believe that they’ve understood the material. Mobile
Finally, the mobile (by which I mostly understand small-screen) experience. On mobile devices, interactive video quizzing is clearly a better way to do rich assessment. On a desktop device, having to navigate back and forth with the browser between instructional content and an assessment tool which resides somewhere else in the learning environment is not a great experience, but it is at least tolerable. However, on a small screen, it is a very difficult and often frustrating experience for the user to have to exit one video, navigate to an assessment, and then navigate back to their video content to continue learning. The simplicity of launching video content with seamlessly embedded assessments is clearly a better experience for the learner, and represents a significant step toward enabling learning anywhere, anytime.
We hope that this first release will go a long way toward making the video experience a much more rich and effective part of the teaching and learning experience, and we look forward to continuing to help you enhance the interactivity of your video assets. Learn more about Interactive Video Quizzes.
Kaltura's mission is to power any video experience. Our wide array of video solutions are deployed globally across thousands of enterprises, media companies, service providers, and educational institutions, leveraging video to teach, learn, communicate, collaborate, and entertain.