Looking for another way to increase the interactivity of your video? Hotspots offer a way for viewers to engage more deeply with your material. They can be as flashy or as subtle as you like, but they all give your viewers a way to keep interacting instead of passively sitting back.
What are Hotspots?
Hotspots are a clickable object in a video, that allow you to customize what happens when a viewer clicks. (Remember Pop-Up Videos back when that meant a fun music video show instead of a webpage behavior? Imagine if you could have clicked on the trivia balloon and gotten the full Wikipedia article.)
Why Use Hotspots in a Video?
Hotspots offer a way to allow viewers to further explore or interact with a video, without breaking the flow of the video. Just like any other link, it could go anywhere, including:
- Another video
- A form
- A wiki article
- A pdf
- A citation
- A shopping cart
- A different time point in the video
Here are some possible uses you might consider:
- Additional facts: Maybe your video mentions a topic in passing. You could offer more information when that topic comes up, so interested viewers could explore the topic in greater detail. It could link to anything from a paragraph on another webpage to a video series to a 200-page ebook. Viewers who aren’t interested can easily ignore the offer, without getting bogged down in details they don’t need.
- Calls-to-action: You can use the video to encourage viewers to take the next step in a sequence, whether that is watching the next video in the series or filling out a contact form.
- Buy now: You can even link straight to the page where a customer can purchase something. Imagine an ad that features multiple products, where customers can click on each object to buy it. With a transparent hotspot, you can make objects appearing in the video itself clickable, or you could give them visible, clickable labels.
- Skip around the video: Use a hotspot to link to a different point in time in the video. Offer users the option to “Skip intro” or “Let’s see that again”.
How Do You Add Hotspots to a Video?
In Kaltura’s Video Editor, it’s easy to add and customize a hotspot.
- Choose when you want your hotspot to appear in your video on the timeline.
- Click where on the screen you want your hotspot to appear. Or click and drag the hotspot to your chosen location. (You can also do this precisely using coordinates.)
- Add text and/or a link (either one is optional; you could add just a pop-up fact, a link without words, or clickable text).
- Adjust the shape, color, transparency, and font so your hotspot matches your branding or your video itself.
That’s it! Now go experiment with hotspots!