A Deeper Look at the State of Video in Education

Rebecca Rozakis
Updated August 8 2019
how educators in 2019 approach video
Rebecca Rozakis
Updated August 8 2019

We recently held a webinar reviewing the results of our State of Video in Education 2019 report. During the webinar, we took the opportunity to poll the audience on some related topics. Want some more insight into how educators are thinking about video?

How Should Students Learn to Create Videos?

One of the interesting findings from the original survey was that 86% of respondents think that it’s educators’ jobs to help students acquire the video skills they will need in the workplace. But how are students learning how to use video today?

how do students learn to create and edit videos

Right now, the majority of students appear to be self-taught, mostly from YouTube and partially just from playing around with the widely available tools. It’s a great start, but may not result in the professional-level video skills that employers are beginning to expect.

Hurdles to Video Use

Another interesting finding from the report was that more than 50% of educators do NOT have full availability of easy-to-use capture tools. For students, 63% do not have full access to tools to create video.

So what did our webinar attendees see as major hurdles towards increasing video use on campus?

what keeps you from using more video

Lack of time and inertia are some of our big hurdles for educators, it seems.

what keeps students from using more video

Meanwhile, the biggest hurdle for students is simply that no one is asking them to do it! This one, at least, seems like it might be easier to tackle than some of the other hurdles. (Hint, hint!)

Taking a Look at Video Analytics

Video analytics has become increasingly sophisticated in recent years. (We’ve introduced our own new analytics, and have been seeing clients increasingly embrace data standards like Caliper, for example.)

What did our attendees want to measure themselves?

what video analytics would you most like to see

Detailed viewer behavior statistics seems like the biggest need at the moment.

A Look at the Future of Video

Finally, we looked at the future of video itself. Personalization has become a major factor in the future of education. 98% of respondents see video as having a part to play in personalized learning experiences. 98% think that interactive videos will be important to education, and anticipate self-paced curriculums.

We asked our viewers how they would approach personalization.

best way to personalize education at scale

We kind of stacked this one, in retrospect. Obviously, a combination of approaches seems the most appropriate.

How can video play into these approaches? Sounds like you need to read the State of Video in Education 2019 report!