6 Ways to Leverage Video for Your Virtual Events in 2022

Kaltura Guest
Updated December 27 2021
powtoon template for an invite to a training event
Kaltura Guest
Updated December 27 2021

By Hanna Abitbul – Content Writer, Powtoon


Virtual events can be daunting for those unfamiliar with the process. There is clear value in face-to-face interaction, but as we all continue to practice social distancing in 2022, in-person events around the world have been canceled for the foreseeable future.


Fortunately, modern technology has made it possible for teams, organizations, and institutions to continue reaching their audiences with virtual events that rival in-person interactions! According to a survey conducted by PCMA, 70% of events are going virtual.


But how do you turn an in-person event, filled with networking opportunities, informative sessions, and attendee insights into a successful virtual event? How can you learn from virtual events in 2020 to create even better virtual experiences in 2022? And how do you ensure attendees are engaged throughout?


It takes a whole lot of video – requiring hosts to reimagine content that will engage attendees before, during, and after the event.


That’s why we’ve put together a guide full of ideas, tips, and tricks to create inspiring video content that will ensure your virtual event is a major success!



Cool Video Tips for Popular Virtual Events

1.    Webinars

Hosting a webinar that actually captures your audience’s attention can be a challenge. Make your webinar stand out from the crowd by communicating visually with your audience! Create a buzz with a fun save-the-date. Impress your audience with pro video content. Or follow up with a certificate to give attendees a sense of accomplishment in what they learned. Then, summarize the results to your team!

2.    Sales Meetings

Whether your meeting is arranged to close sales deals, seek investment, or otherwise, it’s easy to transcend your everyday zoom calls! Host productive remote sales meetings that actually engage clients and inspire action – with video templates for sales pitches, web demos, results, summaries, and more. Then, show off your product or service to clients. Your big wins to colleagues. And how you’re crushing your targets in the process to your boss!

3.    Company-Wide Gatherings

When it comes to remote work, your company can’t afford to have important messages be ignored! Get employees psyched for your next all-hands meeting with an exciting meeting invite. Produce a cohesive all-hands presentation. And make important information stick with an engaging trivia game. Looking to go beyond? Inspire pride in your employees with attendance certificates for those who participated.

4.    College Opening Days

Getting students excited about your institution’s first day of the new semester can be quite the obstacle when it’s remote. Bring your opening day to life with virtual introductions and remote activities. Choose from a wide selection of video templates for explainer videos, school updates, university culture and values, and more. Keep students engaged, productive, and inspired to do their best while learning remotely!

5.    Job Fairs

Successfully host a virtual job fair with engaging video presentations that win over prospective candidates. Introduce your company’s product or service, organizational values, work culture, and position skill specifications. Reimagine templates for save-the-dates, product demos, explainer videos, and more to visually engage prospects. With presentations as exciting as these, you’ll have an amazing selection of talent at your fingertips. And to all the job-seekers out there, we haven’t forgotten about you! Stand out from the competition with a dynamic video resume that positions you as top talent.

6.    Trade Shows & Conferences

Your virtual conference needs to keep attendees focused because let’s face it – you’re competing with every notification, email, and message. Easily host an engaging virtual conference or trade show using short, captivating videos! Make it the virtual event of the year by sending out exciting invitations, or by creating a video presentation that showcases your organization’s thought leadership. Choose from a ton of video templates for online demos, product pitches, and explainer videos. Then, use a summary template to report the results of the event!

Host Your Own Virtual Event with Video

Our key takeaway? Don’t be afraid to go virtual!


Right now, it’s one of the only options most companies have to engage, inspire, and foster connections with their audiences. And that secret sauce to ensure success? Adding video through the virtual event journey. Without it, your virtual event can get lost in a sea of social media posts or an inbox of static promotions.


As you reconstruct your virtual events in 2022 with video and look to the future, take advantage of these exciting video experiences. A video can make a great impact.


And, now more than ever, there are amazing video resources to take advantage of to make your virtual events in 2022 the best yet!


About Powtoon


Used by over 30M people worldwide, Powtoon’s all-in-one visual communication platform empowers individuals, teams, and enterprises to transform complex and scattered information into powerful videos and visual content with a professional look and feel. Powtoon is a Premier Partner and is fully integrated with Kaltura’s video platform, making it easy to leverage your amazing new videos. 


Powtoon’s rich visual library and collaborative workspace make visual communication enjoyable to create, simple to manage, and quick to distribute. Start creating virtual presentations, animated explainers, whiteboard tutorials, screen recordings, and more!