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2020 Trends in How Educators Use Video

Rebecca Rozakis
Updated December 1 2020
how much did video for remote teaching and learning grow in 2020
Rebecca Rozakis
Updated December 1 2020

In an earlier post, we highlighted some of the trends in how schools are handling the fall 2020 semester, based on a survey of more than 500 educators. There’s definitely been a huge surge in the use of video by schools around the world. So what are some of the trends in how video is used in education, and how it’s changed in 2020?

Ways Schools Use Video in 2020

Let’s dive into some details about how educators and educational institutions are using video across campus – not just for teaching and learning – in 2020.

percentage of teachers who use video for remote teaching and more in 2020

Remote Teaching Is Suddenly a Given

Of course, the vast majority (83%) of institutions are now using video for remote teaching and learning. Lecture capture, too, has become suddenly very popular (69%).

Creating Relationships When There Is No Classroom

Some other notable uses are other ways of building a classroom online: student assignments (59%), virtual office hours (57%), and personal introductions (53%).

Video Spreads Across the Institution

Notably, video is also being used heavily outside the classroom — for marketing, admissions, and alumni relations; for staff communications; and for internal organization (internal collaboration, training employees, IT support and FAQs, etc.).

Which Ways of Using Video in Education Increased in 2020?

which ways of using video for education go up in fall 2020

What’s really interesting, of course, is how things have changed. We’ve been collecting data on many of these use cases for higher
education since 2014. First, the use cases where video has increased. It should surprise no one that the increases are in areas that support increased learning remotely.

How Much Did Online Instruction and Interaction Actually Grow?

Remote teaching and learning grew by 28% since last September. Personal introductions at the start of class for online learning, already growing steadily over time, grew by 10%.

Education Becomes a Remote Workplace

But less obvious is the fact that higher education is also a workplace, once that’s suddenly gone remote. Internal usage (such as for collaboration or training) increased by 12%, giving instructors feedback on their teaching, increased by 17%, and communication between colleagues or from the administration jumped by a whopping 92%!

But In-Person Video Dropped in 2020 (Shocking, We Know)

decreasing popularity of broadcasting live campus events in 2020

It’s probably not surprising that uses for video physically on campus dropped precipitously this year.

You Can’t Use Video in Class When You’re Not There

Using video in the classroom itself and as supplemental materials had already been on a bit of a downswing. But it’s difficult to show videos in a classroom when you’re no longer in a classroom. Instructors may be finding it difficult to share videos while broadcasting themselves, and want to keep precious class time focused on live interactions.

Fewer Events Available to Share

Similarly, sharing campus events (whether live or on demand) is naturally going to fall when many campuses don’t have events to share.

How educators use video in schools in 2020

Want to dive deeper into the results?

Read the full survey report.