Forrester B2B Summit is where ideas turn into action. At Booth #309, we’re showing what happens when your GTM stack stops delivering content and starts having conversations, powered by real-time AI agents.
She knows our platform, PathFactory, and everything we’re bringing to Forrester this year. Ask her anything.
Book your demo at Booth #309.
Cisco’s Director of Web & Digital Marketing, Pradeep Dasarathan, joins Venk Chandran for a real-world look at how Webex rebuilt its marketing engine from the ground up.
After moving from Juniper Networks to Cisco, Pradeep made one thing clear: data isn’t a reporting layer, it’s the starting point. In this session, they’ll break down how Webex moved from siloed systems to a single source of truth for content and engagement, unlocking scalable personalization and smarter decision-making across the business.
Tuesday, April 28 | 12:15–12:45 PM MST
Session: Transforming Content Engagement: From Siloed Systems to Scalable Personalization