Effective e-Commerce and Marketing Using Video – Zappos.com Case Study

Recent statistics on using online video in marketing and e-commerce leave no room for error. Internet Retailer reports that users are much more likely to make a purchase, and significantly less likely to make a return if they watch a product video on a retailer's website. The benefits go beyond the online environment as Nielsen reports that retailers enjoy an increase in in-store purchases when they add video to their websites.

 

But how do you create the best plan to utilize online video and move towards the future of e-commerce and marketing? What are the best tools available for your organization today? Join experts from Zappos and Kaltura to hear about the best practices, key challenges, and major benefits of implementing an online video plan for e-commerce and marketing.

 

Moderator - Meytal Burstein, Marketing Manager, Kaltura.