Zappos Case Study

At a Glance

Industry:

  • Enterprise
Location: 
Las Vegas, Nevada

About Zappos.com

Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually.

How is Zappos.com using video?

Zappos.com is a pioneer in online video in the e-commerce market. The company has been using video on zappos.com for some time, which has proven to be a very effective medium for e-commerce. Zappos.com includes videos on specific products, reviews, how-to videos and much more. According to Laurie Williams, Sr. Manager - Photo & Video at Zappos: "Videos on our product pages have not only increased purchases, but have also lowered product churn and returns. Therefore, we decided to step-up our use of video even further by adding more videos, new interactive features and more."

Why Kaltura?

  • Breadth of features and flexibility for future development
  • Engaging social features – users upload their own content, comment on videos and discuss videos online
  • Scalability of system to support Zappos.com's rapid growth of video usage

When searching the market for an experienced provider with the level of features and flexibility that we needed, Kaltura offered the best platform on the market to fit our needs today and in the future.

Laurie Williams, Sr. Manager - Photo & Video at Zappos

Get Started
with Kaltura