- Upload and Ingestion
- Transcoding and Processing
- Video Management
- Media Preparation
- Video Player
- Mobile & HTML5 Video
- Content Distribution
- Video Marketing and Sharing
- Video Streaming and Delivery
- Video Publishing
- Video Editing Tools
- Server-side Ad Insertion
- Video Analytics
- Video Monetization
- Video Hosting
- Live Streaming
- Kaltura eCDN
- Web Conferencing
- Personal and Lecture Capture
- Video Interactivity and Engagement
- Video Discovery and Search
- Video Accessibility
- Interactive Video Quizzing
Smart Video Monetization & Marketing
With Kaltura, publishers and service providers can monetize video content in various ways: advertising, marketing, monthly subscriptions, and single transactions. Our smart video monetization suite includes all the tools to run a profitable video business. In addition to the ability to display advertising or charge users, Kaltura has tools to increase revenue and retention by measuring viewability, tracking revenue, and creating effective marketing campaigns.
What is Video Monetization?
Video monetization is the making of video into a profitable asset. Video services may be ad-based, pay-per-view, donation, or subscription based.
Video Marketing and Advertising (AVOD)
Target viewers with ads on live streams or VOD and across multiple devices such as mobile, PC, connected devices, and set-top-boxes. Kaltura’s video player integrates with any IAB (Interactive Advertising Bureau) VAST-compliant ad network and displays all popular ad formats. Kaltura’s player is integrated with more than 60 ad servers.
We support both VAST and the Google IMA3 standards.
Supported ad networks include:
Video Monetization Subscriptions (SVOD)
Create a constant revenue stream with recurrent subscriptions. Offer your entire video library or just exclusive content as part of a subscription service, and bill using in-app purchase or through your own billing gateway.
Subscription offer customization options include:
- Billing rules (set price, price increases after an intro period, etc.)
- Free trials and discounts
- Unique coupons
- Usage rules (number of watched videos per month, limit concurrent devices, limit concurrent streams, etc.
Video Monetization Transactions (TVOD)
Offer movies, TV show episodes, live events, and other videos for sale and rental. Set variable pricing based on video quality (SD vs. HD) and allowed viewing period (48-hour rental vs. sale). With Kaltura, transactions and rentals can be shared by different users within the same household.
To ensure maximum security for premium content and comply with Hollywood studio standards, viewing rules can be set as part of a DRM profile.
Video Player Syndication
Get additional eyeballs and increase ad- and marketing-based revenue with a video player that is easy to syndicate on partner websites and applications.
Take advantage of our Distribution Module to easily distribute content to your channels, like YouTube, Hulu, and DailyMotion. Content is distributed along with thumbnails, metadata, ad break cue points, and more. Learn more.